The size of Barwon Heads township is approximately 6.8 square kilometres with its main park covering nearly 3.5 per cent of total area.
The charms of Barwon Heads got national attention in the late 1990s with the Sea Change television series, starring Sigrid Thornton and David Wenham.
The population of Barwon Heads in 2011 was 3,535 people and by the 2016 Census the population was 3,880 showing a population growth of 9.8 per cent in that time.
CoreLogic data indicates that the predominant age group in Barwon Heads is 40-49 years. Households in Barwon Heads are primarily couples with children and are likely to be repaying $1,800 – $2,399 per month on mortgage repayments and in general, people in Barwon Heads work in a professional occupation. In 2011, 74.5 per cent of the homes in Barwon Heads were owner-occupied compared with 78.9 per cent in 2016.